Feedback from Dealers about Cal-Pro Products

Click play button to view the results other dealers have
experienced using Cal-Pro's enhanced delivery systems.

From the Mail Room

Our dealership had been receiving the President’s Award for a record number of years, and we began taking customer satisfaction for granted. Suddenly, we found ourselves falling just short of our goals for two years straight, and it was clear we needed something to put our customers back in the spotlight.

I had seen the benefits of Cal-Pro’s comprehensive customer delivery system firsthand before coming to Menlove, and I proposed to our GM and owner that we give it a try. Within just 30 days, we saw our CSI scores rise considerably, and the feedback from the customer response cards was overwhelmingly positive. Our scores have remained high and we are actually ahead of where we need to be this year to receive the President’s Award once again.

Thanks to Cal-Pro, our dealership is sure to keep customer satisfaction front and center well into the future!

Sincerely,

Scott Layton
Director of Customer Relations
Menlove Dodge Toyota

We have been a Cal-Pro customer for approximately two and a half years. The response from our customers and our staff has been even better than expected. Everyone likes to have their picture taken with their new pride and joy and our customers are no exception. They love the calendar with the picture on it.

A benefit of Cal-Pro is our sales staff has a lot of fun with our customers while taking the pictures and talking about the process of the calendars.

Another great benefit of Cal-Pro is the follow up cards. Our staff keeps them on file with the customer's picture and there is instant recognition of the customer and the sale process. Because of the follow up cards, the customer is contacted to review the sale process and anything fun or interesting that happened during the sale.

Our customer satisfaction jumped immediately within a month of starting the Cal-Pro system, which of course, was one of our main goals when we started.

We very highly recommend Cal-Pro to anyone that wants to improve their CSI and follow up system, it is great. Our sales managers would be happy to talk to anyone interested in Cal-Pro.

Cal-Pro is a very responsive and great company to deal with, they make a wonderful business partner.

Rick Urton, General Manager
Carter Motors, Seattle, WA

We have had the privilege of being associated with Cal-Pro for a number of years. We first started using their products back in the 1980's and haven't regretted one moment of it. Our customers love the calendars with a picture of them and their brand new auto purchase. Many call back for refills for the following years.

The dealership performance questionnaire gives us a great opportunity for a report card on how we, as a dealership, are taking care of our customer. Should any problems occur we could quickly be on top of it with a solution. We feel this has a great influence on our CSI ratings with the manufacturer.

Our service customers love the VIP card, which entitles them to discounts at our Parts and Service departments. This gives us a return customer edge.

The Cal-Pro staff is very professional and a pleasure to do business with. I know I speak for the whole dealership when I say, "We highly recommend their services.

Russell Layton, Director of Operations
Tony Divino Toyota, Riverdale, UT

We have used the Cal-Pro Calendar System for over five years now, and the positive feedback we receive from our customers still amazes me. From making the customer feel like a VIP during delivery as we pose them for 'just the right picture' for their calendar, to the versatility of inserts that Cal-Pro provides with the calendar, the overall system has served our needs very well.

Many of our customers express gratitude on their surveys for the 'nice touch', and 'thoughtful gift' of the calendar with the photo of them with their new vehicle. We also see many of our customers return in two years for their calendar refills. A calendar may seem like a simple gift, but when you add their photo at the top, now it becomes a prize!

Cal-Pro has always provided us with the highest possible customer service and has responded immediately to any requests we've made of them. They know how to treat their clientele. We are completely sold on the Ca-Pro Inc. Calendar System, and we love it! You will too.

Tim Rowland, Customer Relations Manager
Ford Country, Henderson, NV

" If you find yourself wanting to cut costs, just make sure you don't cut your customer out of the big picture"

James E. Yerage,
Cal-Pro Inc.

Another great suggestion is to have a member of your management team, preferably the owner/dealer if accessible, take a minute to walk out, thank the customer, and shake their hand.

To learn more about your deliveries, install a remote camera in the delivery area and a monitor in the sales office or sales tower, allowing managers and/or owners to see deliveries taking place all day long. More importantly, it provides the management/owner with the opportunity to know when to go out, say thank you to the customer, and shake their hand.

When done correctly, you create such a satisfied customer and leave such a lasting impression that they actually enjoy supporting your dealership. That’s smart marketing. With that in mind, let us help further promote you and your dealership.

And for those of you who already recognize the importance of delivery and have done something about it, on behalf of your customers, thank you.