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 "I've
had the good fortune of being part of
the auto industry for over 35 years, in
many
capacities. But the one that sticks with
me the most is when I was on the asphalt
working everyday to get to delivery.
It was then that I learned the importance
of doing something rewarding for my
customers at just the right moment -- at
delivery.
With that in mind, I started a campaign
to help dealerships, and their sales
consultants,
understand why delivery is the most
important part of the buying process, and
should
be only the beginning -- not merely
the end.
I would like to thank every one of you
for what you do every day to keep the industry
we both share and love, alive and well.
God bless, good selling, and remember
-- JUST BE THERE!"
James E. Yerage, the
King of Delivery
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The Ultimate Vote
of Confidence
In business, perhaps
nothing is more rewarding than having
clients return after trying a competitor's
product or service.
This means they
have conducted the ultimate in comparative
shopping - they've tried yours, they've
tried theirs, and they have
cast their final vote by returning to
you.
We are pleased
to share the thoughts of dealers
who
have cast their Ultimate Vote of
Confidence with Cal-Pro.
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Cal-Pro Inc.
1-800-228-2556
2575 South 1550 West
Ogden, UT 84401
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Back in 1981,
James Yerage, Calvin Osborn, and Richard
Poole innovated this concept and in 1983
incorporated as Cal-Pro Inc. introducing
the Silent Salesman System as the first
comprehensive auto delivery system in the
automotive industry.
Over the years, thousands of dealerships
and tens of thousands of sales consultants
throughout
the country have benefited from this system.
Given the nature of our industry today, your
customers are worth more to you now than
ever before -- that's why delivery is so
important.
Additionally, in 2004, we
introduced delivery area design and delivery
training
for dealerships.
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Over 35 years of making
Delivery
a Magical Experience
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