Delivery is the most important part of the buying process; it should be looked at as just the beginning, and not merely the end, of your relationship with your customers. Your next sale can either be coming from the one you just delivered—or not. Which one will you choose?

As the "King of Delivery," Jim Yerage was recently featured in Auto Success, the #1 sales improvement magazine for the automotive industry. In the article "What Does Delivery Mean to Your Dealership?" he details the five steps to a successful and profitable delivery. (Click here to read the article in PDF format.)

Jim played a major role in developing the most effective and efficient enhanced delivery system available. Having spent over 35 years in the auto industry, he believes that customer satisfaction doesn't come with the customers when they arrive at your dealership—rather, customer satisfaction must be delivered and maintained by you—not by a third party.

The best time to reward your customers and to create and preserve relationships with them is when they are the happiest—and that's when they're taking delivery of their new vehicle. Make the last impression a lasting one!

Whether your dealership has sales consultants or delivery teams doing the delivery on its behalf, this final experience is key to your dealership's bottom line. An enhanced delivery isn't expensive...it's priceless.